Month: April 2017

Top ways to get new clientsTop ways to get new clients

12/04/2017| Mary Larson| 0 Comment| 2:12 AM

Keeping a business running and making profits is the main reason why people make investments. It is important to ensure that proper measures are put in place to help a venture grow and keep adding more clients as it grows. One of the top ways to make sure that you stay in business is to invest considerably in marketing and reach out to potential customers. There are so many avenues that one can use to ensure that they reach the right people. In this post, we will look at some of the top ways to get new clients through marketing.

Get more clients by marketing

Word of mouth

Never underestimate the power that word of mouth has. When a person recommends something to a fellow person, they are more likely to follow up with the recommendation. If you happen to find yourself talking to a stranger, maybe in the subway, and the chance presents itself, make sure to introduce your business or brand, and if possible give them a business card. This person might talk to another person about your business, and in the process attract new people who might end up being new clients.

Social media

Social media a gift from heaven for businesses, and if you know how to use it, you can grow your business and get lots of new clients. On social media sites like Facebook, you get to interact with people from all over the world. Especially for a business that offers services, social media is the best place to sign up new clients and grow your revenue.

Email marketing

Another brilliant means that takes advantage of the internet is email marketing. Through this method, you can reach out to thousands of people all over the globe and get much better individual feedback.

Launch a website

If you want to reach people in the contemporary business environment, then you need to have a website. If a person needs to find information about your business entity, or quickly contact you, then they can do all that on your website. There are so many other things that you can do using a website, including running your whole business.

Traditional media

Not to forget, when the internet wasn’t here, there were other means of marketing, and some of them a still relevant to this day. For instance, you can still air adverts on TV or radio, even better publish them on Newspapers.
…

12/04/2017| Mary Larson| 0 Comment| 2:01 AM

The Internet is the next frontier for businesses to interact and find new clients. In the same way that it provides businesses and organizations a robust platform to trade on, it also provides the consumers an equally powerful tool to ensure that they are not taken advantage of. Unlike the olden days, now someone can call out a big business and have them account for any problems they caused the client.

Take this, for example; a customer calls the customer service of a company that he/she is subscribed to; and after thirty minutes of waiting, the phone hung without the client getting customer support. In such a case, the customer can take to Twitter or Facebook and request for an explanation, or poorly rate the customer support, and these records can be accessed by all the other customers. This is where online reputation management for businesses comes in.

What is online reputation management?

Simply put, it is managing a brand’s image or reputation using the internet. Using the internet, a simple tarnish on any business can cause damages beyond repair. For instance, customers might decide to boycott products or services from a given company.

Tips to manage your online reputation

Provide a channel for communication

The first step to ensuring that your online reputation is all good, is to provide easy means for your customers to connect with your brand or business and quickly get help. Get a Twitter handle, or a Facebook business page. If possible hire staff specifically to handle the questions and request asked over the internet.

Keep calm and be professional

When a client asks a question or makes a comment, make sure to act professional, and answer appropriately. For instance, if a suggestion is made, no matter how stupid it might sound, just reply professionally, letting them know that their request has been received and is under advisement. Also in case of a complain make sure to handle it with integrity, providing all the needed assistance.

Be thankful to your clients

The fact is, your clients are the only reason why you are in business, therefore, make sure that you thank them whenever the opportunity presents itself. It is important to ensure that your clients stay happy at all times.

Be creative and engaging

If you want your brand to have the best online reputation, make sure to create a good online presence. Then create an environment where clients know they can freely engage with your clients. This shows a sense of responsibility.…