It’s easy to make rookie mistakes when it comes to marketing your company. In fact, many companies do just that. They waste time and money on strategies that don’t work, or they simply don’t have a plan at all. This can be very damaging to a business. But luckily, we got some of the most common marketing rookie mistakes from https://www.meldium.com/ and how you can avoid them. So, stick around and find out.
Not Investing in Technology
Marketing technology has gone so far from using a megaphone and driving around town, screaming and shouting promotions to your target market. There are now a plethora of marketing tools available that can make your life much easier and your campaigns more effective. But, many companies still don’t invest in these technologies. They either don’t know about them, or they think they’re too expensive.
However, not investing in the latest marketing technology can be very costly in the long run. It can make your campaigns less effective and put you at a disadvantage against your competitors who are using the latest and greatest marketing tools.
So, if you’re not investing in marketing technology, you’re making a big mistake. Make sure to do your research and invest in the right technologies for your business.
Not Having a Plan
Everyone needs a plan if they want to succeed in anything they do. This is especially true for businesses. Without a plan, businesses will flounder and eventually fail. Marketing is no different. You need to have a plan for your marketing campaigns if you want them to be successful. Many companies make the mistake of not having a plan for their marketing campaigns. They wing it and hope for the best. This is a recipe for disaster. Having a plan will help you focus your campaigns, track their progress, and make necessary adjustments along the way.
If you don’t have a plan for your marketing campaigns, now is the time to create one. Sit down with your team and map out what you want to achieve and how you will achieve it.
Not Tracking Results
You can’t improve what you don’t measure. This is true for all businesses, but it’s especially true for marketing. You need to track the results of your marketing campaigns so that you know what’s working and what’s not. Otherwise, you’re just shooting in the dark. 2022 is all about data-driven marketing. The most successful businesses will be the ones that use data to guide their marketing decisions. So, if you’re not tracking the results of your campaigns, you’re falling behind.
Make sure to track the results of all your marketing campaigns and analyze the data to make informed decisions about your marketing strategy.
Hopefully, these tips will help you avoid some common marketing rookie mistakes. Do you have any other tips to share? Let us know in the comments below.
Are you looking to boost your e-commerce website’s visibility and increase traffic? This post is for you. As mentioned by this leading ecommerce seo agency, one effective way to achieve this is by acquiring backlinks from popular blogs. Backlinks not only drive organic traffic but also improve your site’s search engine ranking. But how? Read on and find out just how professionals get more e-commerce backlinks from popular blogs.
Go On the Hunt For Outdated, Moved, or Expired Resources
Outdated, moved, or expired resources can be a goldmine for acquiring valuable backlinks to your e-commerce website. These resources often still have active links pointing to them from reputable blogs and websites. By identifying these outdated resources and reaching out to the site owners, you can offer updated content or suggest replacing their broken link with a link to your own relevant page.
But how do you find such resources? Utilizing various online tools like Broken Link Checker or Ahrefs’ Site Explorer is the answer. These tools allow you to search for broken links on popular blogs in your niche. Once you’ve identified potential targets, visit them and make sure their relevance matches up with your own site. Then, look for opportunities where adding your content as a replacement would make sense and provide value to readers.
Get a List of Pages Directing to the Outdated Resource
Once you have identified the resources above, the next step is to get a list of pages still directing traffic to them. To do this, you can still use the same tools to gather information about these pages. These tools will provide valuable data, such as the number of referring domains and backlinks each page has. Once you have compiled a list of relevant pages linking to the outdated resource, it’s time to start reaching out.
Send Outreach Emails
Reaching out to them and securing those valuable backlinks are what you should do next. Basically, it involves sending outreach emails to the website owners or administrators. When crafting your outreach email, be authentic and personalized. Start by introducing yourself and explaining why their website is relevant to your industry or content. Be specific about which resource on their site needs updating or replacing with your own content.
Highlight the benefits of replacing the old resource with yours – whether it’s more up-to-date information, better design, or additional value for their audience. Offer them a win-win situation by suggesting they can improve user experience on their site while benefiting from a high-quality replacement resource. And, of course, include a link directly to your new resource so they can easily access it without searching through your website.
In today’s competitive online marketplace, getting backlinks from popular blogs can significantly boost your e-commerce website’s visibility and credibility. By copying these easy steps, you have much better odds of obtaining valuable backlinks that will drive more traffic to your site.
Obtaining backlinks from popular blogs may take time and effort but remember that quality always triumphs over quantity when it comes to building links. Focus on creating exceptional content that provides value to readers and positions you as an authority in your field.
In the ever-evolving landscape of digital marketing, understanding SEO techniques is crucial for success, and YouTube has become a powerhouse for learning from the best in the field. As we move into 2025, it is essential to follow experts who provide valuable insights, tutorials, and practical advice on SEO strategies that enhance visibility, drive traffic, and ensure content authenticity.
The following list showcases some of the top SEO experts whose engaging content and real-world experience can help you navigate the complexities of search engine algorithms, trends, and effective marketing tactics.
James Dooley
James Dooley is a prominent figure in the SEO community, known for his engaging YouTube videos that provide practical tutorials and insightful strategies to enhance digital marketing efforts.
He has carved out a niche by applying a systematic approach to SEO that is both accessible and actionable for marketers at all levels. Dooley’s content not only emphasises the importance of keyword research, helping individuals grasp the nuances of selecting the right terms to attract organic traffic, but also delves into advanced link building techniques that can significantly bolster website authority.
His tutorials often cover:
The latest algorithm updates
Content optimisation strategies
Analytics interpretation and measurement
On his James Dooley YouTube channel, he shows the tendency to adopt a conversational tone to demystify complex topics, ensuring that both budding entrepreneurs and seasoned professionals can benefit from his insights.
Neil Patel
Neil Patel is another leading SEO expert whose YouTube channel is packed with comprehensive strategies and actionable insights for improving online visibility and driving traffic.
His extensive knowledge makes it easier for marketers and business owners to navigate the complexities of digital marketing and SEO, ultimately optimising their online presence.
Through a plethora of engaging case studies and success stories, Neil demonstrates how various techniques can be applied effectively.
From utilising the strength of content marketing to maximising audience engagement, his strategies resonate with both novices and seasoned professionals alike.
With tutorials that delve into keyword research and backlink strategies, he provides valuable resources that enhance understanding and proficiency.
His ability to break down complex concepts into digestible segments ensures that even those new to the field can benefit significantly.
Whether it’s through informative blog posts or interactive videos, Patel’s content continues to inspire and educate those eager to elevate their digital marketing efforts.
Craig Campbell
Craig Campbell is a well-respected SEO expert known for his candid insights and practical advice, particularly in the area of black-hat SEO and link-building strategies.
His expertise delves deep into various aspects of search engine optimisation, emphasising not only the tactics that lead to quick results but also the ethical implications of such techniques.
By utilising:
real-world case studies
interactive sessions
personal anecdotes
he creates an engaging learning environment that resonates with both novice and experienced marketers. Craig’s approach to teaching transcends traditional methods; he focuses on providing actionable strategies that demonstrate the critical balance between effective SEO practices and integrity within the industry.
Fostering a dialogue with his audience, he encourages questions and discussions, making sure that every participant feels valued and equipped with the knowledge necessary to implement successful SEO campaigns.
Karl Hudson
Karl Hudson has gained recognition for his innovative approaches to SEO, sharing effective strategies through engaging video content that helps marketers enhance their online visibility.
By looking into various aspects of search engine optimisation, he provides invaluable insights that encompass everything from foundational techniques to advanced tactics. With a focus on data-driven results, he encourages practitioners to adapt their methodologies to the ever-evolving landscape of search engines.
Marketers can particularly benefit from Hudson’s emphasis on content optimisation, link-building strategies, and the analytical tools he advocates for.
Content Optimisation: Understanding the importance of keyword placement and relevance.
Link-Building Strategies: Learning how quality backlinks can significantly influence rankings.
Analytical Tools: Utilising metrics to refine and enhance SEO tactics.
By integrating these principles into their campaigns, marketers not only improve their site’s visibility but also drive sustainable growth.
Brian Dean
Brian Dean is a leading voice in the SEO community, known for his expertise in backlink strategies and content marketing techniques that drive significant traffic to websites.
His innovative approaches have transformed the way marketers view search engine optimisation and provided a roadmap for those looking to enhance their online presence.
Through comprehensive guides and actionable tips, he has emphasised the importance of creating quality content that not only attracts links but also engages users. By leveraging techniques such as the Skyscraper Technique, marketers can optimise their content to outperform competitors.
This process involves identifying high-performing content, creating an even better version, and reaching out to those linking to the original piece. Each strategy Brian advocates is aimed at fostering growth, sustainability, and measurable results in digital marketing.
Aleyda Solis
Aleyda Solis specialises in SEO strategies tailored for mobile platforms, offering valuable insights into optimising websites for mobile users through her engaging YouTube content.
Her emphasis on mobile SEO reflects a growing trend within the digital marketing landscape, where the user experience on smartphones has become paramount. As statistics reveal, a significant portion of web traffic originates from mobile devices, pushing businesses to reassess their strategies.
In her content, Aleyda highlights essential aspects such as:
Responsive design to ensure seamless navigation across various screen sizes.
Page speed optimisation, crucial for retaining users who expect quick load times.
Improving local SEO practices to attract users searching on-the-go.
By focusing on these factors, she enables marketers and website owners to effectively reach and engage their audience, adapting to the evolving digital environment.
Barry Schwartz
Barry Schwartz is a respected SEO expert and journalist who provides up-to-date information on search engine algorithm changes and their impact on digital marketing strategies.
His insights are invaluable for those navigating the complexities of search engine optimisation, making him a vital figure in the industry. Schwartz regularly analyses the latest trends in SEO and distils them into digestible content, allowing marketers to adjust their tactics effectively. With a keen focus on algorithm updates from major players like Google, he ensures that professionals are well-equipped to adapt and thrive in an ever-evolving landscape.
Through his contributions, he fosters a community where individuals can share strategies and discuss the implications of algorithm shifts, which is essential for staying ahead of the competition.
Regular updates on key algorithm changes
In-depth analysis of SEO trends
Practical tips for optimising digital marketing strategies
By keeping abreast of these changes, marketers can enhance their online presence and drive better results for their businesses.
Koray Tuğberk GÜBÜR
Koray Tuğberk GÜBÜR is known for his fresh perspective on SEO, often sharing case studies that illustrate effective digital marketing tactics and real-world applications.
In his engaging presentations and workshops, he delves into the intricacies of search engine optimisation, focusing on transparency and actionable strategies. By offering detailed insights into both successful and failed campaigns, he places a strong emphasis on learning through experience.
One notable case study involved a small e-commerce retailer that implemented his SEO strategies. Within just a few months, their organic traffic increased by 300%, showcasing the direct impact of well-planned digital marketing initiatives. This instance, among others, not only serves as inspiration but also as a practical guide for those looking to enhance their online presence.
Understanding Audience Behaviour
Leveraging Keyword Research
Building Quality Backlinks
With a focus on continuous improvement and adaptability, he encourages aspiring marketers to embrace new SEO techniques that respond to the ever-changing digital landscape.
What Makes These SEO Experts Stand Out?
The SEO experts highlighted in this article stand out due to their proven track record of success, innovative strategies, and ability to adapt to ever-changing algorithms and trends in the digital marketing landscape.
Their authentic content not only educates but also engages a community of followers eager to learn effective SEO techniques that can significantly enhance online visibility and traffic.
Proven Track Record of Success
A proven track record of success is a hallmark of these SEO experts, with numerous case studies demonstrating their ability to drive visibility and traffic for various websites.
These professionals have showcased exceptional results across diverse industries, implementing tailored strategies that resonate with target audiences. For instance, one noteworthy case study involved an e-commerce platform that experienced a remarkable 150% growth in organic traffic within six months. Another example is a local business that optimised its online presence, leading to a 300% increase in lead generation after just a few strategic adjustments.
By adopting methodologies such as comprehensive keyword analysis, high-quality link building, and engaging content creation, these experts have not only enhanced their clients’ search rankings but also significantly boosted conversion rates.
Increased brand awareness through targeted campaigns.
Enhanced user engagement via well-structured websites.
Utilised analytic tools to track and refine strategies.
Up-to-date Knowledge and Strategies
These SEO experts are committed to staying ahead of the curve by continuously updating their knowledge on SEO strategies, algorithm changes, and emerging trends in digital marketing.
In an ever-evolving digital landscape, it is crucial for these specialists to not only keep pace with changes but also anticipate future developments. For instance, the rise of artificial intelligence has significantly transformed how search engines index content, making it imperative for SEO professionals to incorporate machine learning into their optimisation strategies. They attend workshops, participate in webinars, and follow industry leaders to understand the implications of updates such as Google’s latest algorithm tweak.
Following innovative companies and their marketing strategies
Experimenting with new tools for keyword analysis
Engaging with online communities to share insights
Ultimately, adapting to these shifts not only enhances their competitive edge but ensures their clients achieve sustainable growth in visibility and engagement.
Engaging and Informative Content
Engaging and informative content is a key aspect of why these SEO experts have garnered large followings on platforms like YouTube, providing valuable tutorials and resources that resonate with their audiences.
The way these professionals present their knowledge not only enhances understanding but also captivates viewers, making complex concepts accessible to all. By tapping into the latest SEO trends and practical strategies, they ensure that their content remains relevant and useful.
Interactive Q&A sessions that encourage audience participation.
Step-by-step guides that simplify the learning process.
Visual aids that make information more digestible.
This blend of fun and factual delivery creates an atmosphere of enthusiasm, enticing viewers to return for more insights and tips, further establishing their authority in the field.
What Can You Learn from These SEO Experts?
Following these SEO experts can provide you with a wealth of knowledge on various aspects of SEO, from keyword research and link-building techniques to engaging content strategies that drive traffic effectively.
Keyword Research and Optimisation
One of the fundamental skills you can learn from these SEO experts is effective keyword research and optimisation, which is crucial for enhancing your website’s traffic and visibility.
Understanding how to identify and utilise the right keywords can significantly influence the success of online content. Experts recommend staying informed about industry trends and using tools like Google Keyword Planner to uncover high-volume, low-competition keywords. This process can include:
Analysing competitor keywords to find potential gaps.
Using long-tail keywords to target specific audiences effectively.
Regularly updating and refining your keyword strategies based on performance metrics.
By applying these techniques, individuals can align their content with the intentions of search engine users, making it easier for their websites to rank higher on results pages. Remember, the ultimate goal is to create valuable content that resonates with the audience while being optimally structured for search engines.
Link Building Techniques
Link building techniques are another critical area of focus, where these experts share proven strategies to improve your website’s authority and drive quality traffic. These strategies not only enhance visibility but also build relationships within your niche, fostering organic connections that can lead to sustainable growth over time.
Several successful case studies illustrate the effectiveness of various link building strategies, each tailored to different business needs. Here are a few noteworthy approaches:
Guest Blogging: By contributing valuable content to reputable blogs in their industry, businesses have significantly increased their backlink profiles while showcasing their expertise.
Broken Link Building: Identifying broken links on authoritative sites and suggesting relevant content as a replacement has proven to yield great results, as seen in numerous success stories.
Resource Pages: Getting featured on industry-related resource pages not only drives traffic but also enhances credibility, which many experts advocate as a long-term strategy.
Implementing these strategies requires patience and consistency, yet the rewards can elevate a website’s standing in search engine results and create thriving online communities.
On-page and Off-page SEO Strategies
You will also learn about on-page optimisation techniques and off-page strategies that are essential for improving your website’s overall visibility and performance in search engine results.
In today’s digital landscape, understanding the nuances between the two types of SEO strategies is crucial for any website owner seeking to enhance their presence online.
On-page SEO focuses on the elements within the website itself, such as content quality, HTML tags, and internal links. This includes leveraging keywords effectively and ensuring that the site is user-friendly while maintaining fast loading speeds. In contrast, off-page SEO encompasses external factors that influence your site’s reputation and authority, such as backlinks from reputable sources and social media marketing.
For on-page optimisation, regularly update your content to keep it relevant and engaging.
Utilise header tags to structure your articles clearly and improve readability.
For off-page strategies, consider reaching out for guest blogging opportunities to generate valuable backlinks.
By applying these techniques, any web administrator can significantly improve their site’s ranking and visibility on search engines.
Summary
Following the insights and strategies shared by the best SEO experts on YouTube can significantly enhance your digital marketing efforts and contribute to your overall success in the field of SEO.
These seasoned professionals offer a wealth of knowledge that helps individuals and businesses alike navigate the ever-changing landscape of search engine optimisation. By engaging with their content, one can uncover invaluable tips that not only refine current practices but also introduce innovative techniques that ensure site visibility amidst fierce competition.
Staying updated with these insights is crucial for adapting to algorithm changes and understanding user behaviour.
Ongoing education: SEO is a continuously evolving field; thus, regular learning from experts aids in keeping pace with trends.
Effective strategies: The insights gained can be directly applied to enhance SEO tactics for better performance.
Community engagement: Interacting with experts fosters a community of like-minded individuals, enriching professional growth.
By prioritising these expert views, one can ensure that their digital marketing strategies remain relevant and effective, ultimately leading to a sustainable online presence.
Final Thoughts on Following SEO Experts
Following SEO experts on YouTube not only equips you with the necessary skills and strategies for digital marketing but also connects you with a thriving community that shares insights on the latest trends in SEO.
Engaging with these professionals allows learners to dive deep into the intricacies of search engine optimisation, understanding the nuances that can significantly impact online visibility and traffic. Their videos often cover a range of topics, from keyword optimisation to link-building strategies, enabling viewers to enhance their knowledge base effectively.
Many of these experts offer exclusive content such as live Q&A sessions, downloadable resources, and community forums, which facilitate interactive learning.
Networking opportunities with like-minded individuals
Access to tips and techniques that are proven to work
Insight into the changes and updates affecting the SEO landscape
By learning continuously from these expert sources and actively participating in their communities, individuals not only remain competitive but also foster a mindset of growth and adaptation.
Keeping abreast of new trends is essential in the ever-evolving realm of SEO, making it a crucial investment for anyone serious about enhancing their digital marketing effectiveness.
Frequently Asked Questions
Who Is James Dooley and Why Should I Follow Him on YouTube in 2025?
James Dooley is a highly respected SEO expert with over 10 years of experience in the industry. He is known for his informative and engaging content on his YouTube channel, which covers a wide range of SEO topics such as keyword research, link building, and on-page optimisation. Following him on YouTube in 2025 will provide you with valuable insights and strategies to stay ahead of the game in the constantly evolving world of SEO.
Why Should I Follow Craig Campbell on YouTube in 2025?
Craig Campbell is a renowned SEO consultant and trainer who has helped numerous businesses improve their online presence through his effective SEO strategies. His YouTube channel is a treasure trove of SEO tips, tricks, and case studies that will be immensely beneficial for anyone looking to enhance their SEO skills in 2025.
What Makes Karl Hudson a Must-Follow SEO Expert on YouTube in 2025?
Karl Hudson is a well-respected SEO speaker and consultant who has been helping businesses achieve higher rankings and increased traffic for over a decade. His YouTube channel is a go-to resource for SEO enthusiasts, as he shares his extensive knowledge and expertise through engaging videos and tutorials. Following him on YouTube in 2025 will undoubtedly help you master the latest SEO techniques and strategies.
Top SEO Experts to Follow on YouTube in 2025
Who Are Some Other Notable SEO Experts to Follow on YouTube in 2025?
Apart from James Dooley, Craig Campbell, and Karl Hudson, some other highly recommended SEO experts to follow on YouTube in 2025 are Neil Patel, Brian Dean, and Aleyda Solis. Each of these experts brings a unique perspective and expertise to the table, making their channels a must-follow for anyone looking to excel in SEO.
Why Is It Important to Follow SEO Experts on YouTube in 2025?
In 2025, the SEO landscape is expected to be even more competitive, with constant algorithm updates and changing user behaviour. Following top SEO experts on YouTube will not only keep you up-to-date with the latest trends and strategies but also provide valuable insights and guidance to help you stay ahead of the competition.
How Can I Stay Updated With the Latest SEO Developments in 2025?
Following the best SEO experts on YouTube is undoubtedly one way to stay updated with the latest SEO developments in 2025. Additionally, you can also attend industry conferences, read reputable blogs, and experiment with different SEO techniques to stay on top of your game.
Summary
In summary, following the best SEO experts on YouTube in 2025, such as James Dooley, Craig Campbell, and Karl Hudson, will provide you with valuable insights, tips, and strategies to stay ahead in the ever-evolving world of SEO. It is also crucial to continuously learn and experiment with different techniques to adapt to the dynamic nature of SEO in 2025.
Are you spending too much on Facebook Ads? Are you not seeing the return on investment that you’d like? If so, don’t worry – you’re not alone. Paying for Online Ads can be challenging since many businesses have difficulty keeping the costs under control. This blog post will discuss ways to lower your Facebook Ads costs and get the most out of your advertising dollars.
Target More Specific Audience
One way to lower your Facebook Ads costs is to target a more specific audience. The more targeted your audience, the less money you will waste on ads not relevant to them. You can target people by interests, demographics, and even behaviors. Take a look at your Facebook Insights to see who is currently engaging with your page. From there, you can create ads that are targeted specifically to them.
Use Bid Caps
Another way to lower your Facebook Ads costs is to use bid caps. Bid caps allow you to set a maximum amount you are willing to pay for an advertisement. This ensures that you do not overspend on your ads, and it can also help improve your ad delivery. To set a bid cap, go to your ad set’s “Bidding and Pricing” section. Select the “CPC” or “CPA” option and enter your desired bid amount.
Look For Audience Overlap
When you target a specific audience, it is essential to make sure that there is not too much overlap. If your ad is shown to people who are not interested in what you are selling, you will not only waste money on that ad but also hurt your brand. To avoid this, take a look at your ad set’s “Placements” section. You can see where your ads are being shown and make changes accordingly.
Set Up Your Facebook Pixel
If you’re not already using a Facebook Pixel, now is the time to set one up. The Facebook Pixel allows you to track conversions, optimize your ads for those conversions, and create lookalike audiences. To set up your Facebook Pixel, go to your Ads Manager’s “Pixels” section. You can create a new pixel and add it to your website. Once you have your Facebook Pixel set up, you can start tracking conversions and optimizing your ads for them.
This will help you lower your Facebook Ads costs by ensuring that your ads are more relevant to your target audience. We hope you’ve found these tips helpful in lowering your Facebook Ads cost. Keep in mind that there is no one-size-fits-all solution for advertising, so experiment with different strategies and see what works best for you and your business.
Everyone needs a plan if they want to succeed in anything they do. This is especially true for businesses. Without a plan, businesses will flounder and eventually fail. Marketing is no different. You need to have a plan for your marketing campaigns if you want them to be successful. Many companies make the mistake of not having a plan for their marketing campaigns. They wing it and hope for the best. This is a recipe for disaster. Having a plan will help you focus your campaigns, track their progress, and make necessary adjustments along the way.
Outdated, moved, or expired resources can be a goldmine for acquiring valuable backlinks to your e-commerce website. These resources often still have active links pointing to them from reputable blogs and websites. By identifying these outdated resources and reaching out to the site owners, you can offer updated content or suggest replacing their broken link with a link to your own relevant page.
One way to lower your Facebook Ads costs is to target a more specific audience. The more targeted your audience, the less money you will waste on ads not relevant to them. You can target people by interests, demographics, and even behaviors. Take a look at your 
If you’re not already using a Facebook Pixel, now is the time to set one up. The Facebook Pixel allows you to track conversions, optimize your ads for those conversions, and create lookalike audiences. To set up your Facebook Pixel, go to your Ads Manager’s “Pixels” section. You can create a new pixel and add it to your website. Once you have your Facebook Pixel set up, you can start tracking conversions and optimizing your ads for them.