As an HVAC (Heating, Ventilation, and Air Conditioning) technician, you’re skilled at keeping indoor environments comfortable. However, becoming an hvac technician who’s successful means you need to master another critical skill: marketing. Below are effective marketing tips tailored for HVAC technicians to help you attract more clients, boost your online presence, and grow your business.
Informative Website
In the digital age, a professional website is essential for any business. Your website should not only be visually appealing but also informative. Include details about your services, service areas, contact information, and testimonials from satisfied customers. Ensure your website is mobile-friendly for users on smartphones and tablets.
Local SEO
Local search engine optimization (SEO) is a game-changer for HVAC technicians. Optimize your domain for local search by utilizing relevant keywords, meta descriptions, and local directories. Claim your Google My Business listing and motivate satisfied customers to leave reviews.
Content Marketing
Create valuable and informative content related to HVAC services. Regularly publish blog posts, articles, and how-to guides on your website. This not only showcases your expertise but also helps improve your website’s search engine ranking. Topics could include “How to Maintain Your HVAC System” or “The Benefits of Regular HVAC Inspections.”
Email Marketing
Build an email list of past and potential customers and send out newsletters. Keep them informed about seasonal promotions, maintenance tips, and any special offers. Email marketing assists you to stay top-of-mind with your audience and encourages repeat business.
Paid Advertising
Consider running paid online advertising campaigns to target potential customers in your service areas. These platforms allow you to set specific budgets and target audiences depending on demographics, interests, and location.
Networking and Partnerships
Establish partnerships with local enterprises, such as real estate agencies or property management companies. Networking can lead to referrals and collaborations that help grow your client base.
Maintenance Plans
Encourage repeat business by offering HVAC maintenance plans. These plans provide regular revenue and ensure that customers return to you for scheduled maintenance and inspections.
Social Media Presence
Keep an active social media presence on platforms such as Facebook, Instagram, and LinkedIn. Distribute useful hints, photographs of your work, and client testimonials. Respond to comments and messages as soon as possible to engage your audience. Social media is a wonderful tool for displaying your HVAC skills and growing a following.
Professional Branding
Invest in professional branding, including a memorable logo and consistent branding elements across all marketing materials. A cohesive brand image helps build trust and recognition with your audience.
Perfromance Results
Utilize analytics tools to monitor the performance of your marketing efforts. Monitor website traffic, email open rates, and the effectiveness of your advertising campaigns. Use this data to refine your strategies and focus on what works best.
Effective marketing is essential for HVAC technicians seeking to expand their customer base and grow their enterprise. By building an informative website, optimizing for local SEO, creating valuable content, and leveraging social media and email marketing, you can establish a strong online presence and attract more customers. Combine these strategies with networking, partnerships, and excellent customer service, and you’ll be well on your way to heating up your HVAC business’s success.
It’s easy to make rookie mistakes when it comes to marketing your company. In fact, many companies do just that. They waste time and money on strategies that don’t work, or they simply don’t have a plan at all. This can be very damaging to a business. But luckily, we got some of the most common marketing rookie mistakes from https://www.meldium.com/ and how you can avoid them. So, stick around and find out.
Not Investing in Technology
Marketing technology has gone so far from using a megaphone and driving around town, screaming and shouting promotions to your target market. There are now a plethora of marketing tools available that can make your life much easier and your campaigns more effective. But, many companies still don’t invest in these technologies. They either don’t know about them, or they think they’re too expensive.
However, not investing in the latest marketing technology can be very costly in the long run. It can make your campaigns less effective and put you at a disadvantage against your competitors who are using the latest and greatest marketing tools.
So, if you’re not investing in marketing technology, you’re making a big mistake. Make sure to do your research and invest in the right technologies for your business.
Not Having a Plan
Everyone needs a plan if they want to succeed in anything they do. This is especially true for businesses. Without a plan, businesses will flounder and eventually fail. Marketing is no different. You need to have a plan for your marketing campaigns if you want them to be successful. Many companies make the mistake of not having a plan for their marketing campaigns. They wing it and hope for the best. This is a recipe for disaster. Having a plan will help you focus your campaigns, track their progress, and make necessary adjustments along the way.
If you don’t have a plan for your marketing campaigns, now is the time to create one. Sit down with your team and map out what you want to achieve and how you will achieve it.
Not Tracking Results
You can’t improve what you don’t measure. This is true for all businesses, but it’s especially true for marketing. You need to track the results of your marketing campaigns so that you know what’s working and what’s not. Otherwise, you’re just shooting in the dark. 2022 is all about data-driven marketing. The most successful businesses will be the ones that use data to guide their marketing decisions. So, if you’re not tracking the results of your campaigns, you’re falling behind.
Make sure to track the results of all your marketing campaigns and analyze the data to make informed decisions about your marketing strategy.
Hopefully, these tips will help you avoid some common marketing rookie mistakes. Do you have any other tips to share? Let us know in the comments below.
In the ever-evolving landscape of digital marketing, understanding SEO techniques is crucial for success, and YouTube has become a powerhouse for learning from the best in the field. As we move into 2025, it is essential to follow experts who provide valuable insights, tutorials, and practical advice on SEO strategies that enhance visibility, drive traffic, and ensure content authenticity.
The following list showcases some of the top SEO experts whose engaging content and real-world experience can help you navigate the complexities of search engine algorithms, trends, and effective marketing tactics.
James Dooley
James Dooley is a prominent figure in the SEO community, known for his engaging YouTube videos that provide practical tutorials and insightful strategies to enhance digital marketing efforts.
He has carved out a niche by applying a systematic approach to SEO that is both accessible and actionable for marketers at all levels. Dooley’s content not only emphasises the importance of keyword research, helping individuals grasp the nuances of selecting the right terms to attract organic traffic, but also delves into advanced link building techniques that can significantly bolster website authority.
His tutorials often cover:
The latest algorithm updates
Content optimisation strategies
Analytics interpretation and measurement
On his James Dooley YouTube channel, he shows the tendency to adopt a conversational tone to demystify complex topics, ensuring that both budding entrepreneurs and seasoned professionals can benefit from his insights.
Neil Patel
Neil Patel is another leading SEO expert whose YouTube channel is packed with comprehensive strategies and actionable insights for improving online visibility and driving traffic.
His extensive knowledge makes it easier for marketers and business owners to navigate the complexities of digital marketing and SEO, ultimately optimising their online presence.
Through a plethora of engaging case studies and success stories, Neil demonstrates how various techniques can be applied effectively.
From utilising the strength of content marketing to maximising audience engagement, his strategies resonate with both novices and seasoned professionals alike.
With tutorials that delve into keyword research and backlink strategies, he provides valuable resources that enhance understanding and proficiency.
His ability to break down complex concepts into digestible segments ensures that even those new to the field can benefit significantly.
Whether it’s through informative blog posts or interactive videos, Patel’s content continues to inspire and educate those eager to elevate their digital marketing efforts.
Craig Campbell
Craig Campbell is a well-respected SEO expert known for his candid insights and practical advice, particularly in the area of black-hat SEO and link-building strategies.
His expertise delves deep into various aspects of search engine optimisation, emphasising not only the tactics that lead to quick results but also the ethical implications of such techniques.
By utilising:
real-world case studies
interactive sessions
personal anecdotes
he creates an engaging learning environment that resonates with both novice and experienced marketers. Craig’s approach to teaching transcends traditional methods; he focuses on providing actionable strategies that demonstrate the critical balance between effective SEO practices and integrity within the industry.
Fostering a dialogue with his audience, he encourages questions and discussions, making sure that every participant feels valued and equipped with the knowledge necessary to implement successful SEO campaigns.
Karl Hudson
Karl Hudson has gained recognition for his innovative approaches to SEO, sharing effective strategies through engaging video content that helps marketers enhance their online visibility.
By looking into various aspects of search engine optimisation, he provides invaluable insights that encompass everything from foundational techniques to advanced tactics. With a focus on data-driven results, he encourages practitioners to adapt their methodologies to the ever-evolving landscape of search engines.
Marketers can particularly benefit from Hudson’s emphasis on content optimisation, link-building strategies, and the analytical tools he advocates for.
Content Optimisation: Understanding the importance of keyword placement and relevance.
Link-Building Strategies: Learning how quality backlinks can significantly influence rankings.
Analytical Tools: Utilising metrics to refine and enhance SEO tactics.
By integrating these principles into their campaigns, marketers not only improve their site’s visibility but also drive sustainable growth.
Brian Dean
Brian Dean is a leading voice in the SEO community, known for his expertise in backlink strategies and content marketing techniques that drive significant traffic to websites.
His innovative approaches have transformed the way marketers view search engine optimisation and provided a roadmap for those looking to enhance their online presence.
Through comprehensive guides and actionable tips, he has emphasised the importance of creating quality content that not only attracts links but also engages users. By leveraging techniques such as the Skyscraper Technique, marketers can optimise their content to outperform competitors.
This process involves identifying high-performing content, creating an even better version, and reaching out to those linking to the original piece. Each strategy Brian advocates is aimed at fostering growth, sustainability, and measurable results in digital marketing.
Aleyda Solis
Aleyda Solis specialises in SEO strategies tailored for mobile platforms, offering valuable insights into optimising websites for mobile users through her engaging YouTube content.
Her emphasis on mobile SEO reflects a growing trend within the digital marketing landscape, where the user experience on smartphones has become paramount. As statistics reveal, a significant portion of web traffic originates from mobile devices, pushing businesses to reassess their strategies.
In her content, Aleyda highlights essential aspects such as:
Responsive design to ensure seamless navigation across various screen sizes.
Page speed optimisation, crucial for retaining users who expect quick load times.
Improving local SEO practices to attract users searching on-the-go.
By focusing on these factors, she enables marketers and website owners to effectively reach and engage their audience, adapting to the evolving digital environment.
Barry Schwartz
Barry Schwartz is a respected SEO expert and journalist who provides up-to-date information on search engine algorithm changes and their impact on digital marketing strategies.
His insights are invaluable for those navigating the complexities of search engine optimisation, making him a vital figure in the industry. Schwartz regularly analyses the latest trends in SEO and distils them into digestible content, allowing marketers to adjust their tactics effectively. With a keen focus on algorithm updates from major players like Google, he ensures that professionals are well-equipped to adapt and thrive in an ever-evolving landscape.
Through his contributions, he fosters a community where individuals can share strategies and discuss the implications of algorithm shifts, which is essential for staying ahead of the competition.
Regular updates on key algorithm changes
In-depth analysis of SEO trends
Practical tips for optimising digital marketing strategies
By keeping abreast of these changes, marketers can enhance their online presence and drive better results for their businesses.
Koray Tuğberk GÜBÜR
Koray Tuğberk GÜBÜR is known for his fresh perspective on SEO, often sharing case studies that illustrate effective digital marketing tactics and real-world applications.
In his engaging presentations and workshops, he delves into the intricacies of search engine optimisation, focusing on transparency and actionable strategies. By offering detailed insights into both successful and failed campaigns, he places a strong emphasis on learning through experience.
One notable case study involved a small e-commerce retailer that implemented his SEO strategies. Within just a few months, their organic traffic increased by 300%, showcasing the direct impact of well-planned digital marketing initiatives. This instance, among others, not only serves as inspiration but also as a practical guide for those looking to enhance their online presence.
Understanding Audience Behaviour
Leveraging Keyword Research
Building Quality Backlinks
With a focus on continuous improvement and adaptability, he encourages aspiring marketers to embrace new SEO techniques that respond to the ever-changing digital landscape.
What Makes These SEO Experts Stand Out?
The SEO experts highlighted in this article stand out due to their proven track record of success, innovative strategies, and ability to adapt to ever-changing algorithms and trends in the digital marketing landscape.
Their authentic content not only educates but also engages a community of followers eager to learn effective SEO techniques that can significantly enhance online visibility and traffic.
Proven Track Record of Success
A proven track record of success is a hallmark of these SEO experts, with numerous case studies demonstrating their ability to drive visibility and traffic for various websites.
These professionals have showcased exceptional results across diverse industries, implementing tailored strategies that resonate with target audiences. For instance, one noteworthy case study involved an e-commerce platform that experienced a remarkable 150% growth in organic traffic within six months. Another example is a local business that optimised its online presence, leading to a 300% increase in lead generation after just a few strategic adjustments.
By adopting methodologies such as comprehensive keyword analysis, high-quality link building, and engaging content creation, these experts have not only enhanced their clients’ search rankings but also significantly boosted conversion rates.
Increased brand awareness through targeted campaigns.
Enhanced user engagement via well-structured websites.
Utilised analytic tools to track and refine strategies.
Up-to-date Knowledge and Strategies
These SEO experts are committed to staying ahead of the curve by continuously updating their knowledge on SEO strategies, algorithm changes, and emerging trends in digital marketing.
In an ever-evolving digital landscape, it is crucial for these specialists to not only keep pace with changes but also anticipate future developments. For instance, the rise of artificial intelligence has significantly transformed how search engines index content, making it imperative for SEO professionals to incorporate machine learning into their optimisation strategies. They attend workshops, participate in webinars, and follow industry leaders to understand the implications of updates such as Google’s latest algorithm tweak.
Following innovative companies and their marketing strategies
Experimenting with new tools for keyword analysis
Engaging with online communities to share insights
Ultimately, adapting to these shifts not only enhances their competitive edge but ensures their clients achieve sustainable growth in visibility and engagement.
Engaging and Informative Content
Engaging and informative content is a key aspect of why these SEO experts have garnered large followings on platforms like YouTube, providing valuable tutorials and resources that resonate with their audiences.
The way these professionals present their knowledge not only enhances understanding but also captivates viewers, making complex concepts accessible to all. By tapping into the latest SEO trends and practical strategies, they ensure that their content remains relevant and useful.
Interactive Q&A sessions that encourage audience participation.
Step-by-step guides that simplify the learning process.
Visual aids that make information more digestible.
This blend of fun and factual delivery creates an atmosphere of enthusiasm, enticing viewers to return for more insights and tips, further establishing their authority in the field.
What Can You Learn from These SEO Experts?
Following these SEO experts can provide you with a wealth of knowledge on various aspects of SEO, from keyword research and link-building techniques to engaging content strategies that drive traffic effectively.
Keyword Research and Optimisation
One of the fundamental skills you can learn from these SEO experts is effective keyword research and optimisation, which is crucial for enhancing your website’s traffic and visibility.
Understanding how to identify and utilise the right keywords can significantly influence the success of online content. Experts recommend staying informed about industry trends and using tools like Google Keyword Planner to uncover high-volume, low-competition keywords. This process can include:
Analysing competitor keywords to find potential gaps.
Using long-tail keywords to target specific audiences effectively.
Regularly updating and refining your keyword strategies based on performance metrics.
By applying these techniques, individuals can align their content with the intentions of search engine users, making it easier for their websites to rank higher on results pages. Remember, the ultimate goal is to create valuable content that resonates with the audience while being optimally structured for search engines.
Link Building Techniques
Link building techniques are another critical area of focus, where these experts share proven strategies to improve your website’s authority and drive quality traffic. These strategies not only enhance visibility but also build relationships within your niche, fostering organic connections that can lead to sustainable growth over time.
Several successful case studies illustrate the effectiveness of various link building strategies, each tailored to different business needs. Here are a few noteworthy approaches:
Guest Blogging: By contributing valuable content to reputable blogs in their industry, businesses have significantly increased their backlink profiles while showcasing their expertise.
Broken Link Building: Identifying broken links on authoritative sites and suggesting relevant content as a replacement has proven to yield great results, as seen in numerous success stories.
Resource Pages: Getting featured on industry-related resource pages not only drives traffic but also enhances credibility, which many experts advocate as a long-term strategy.
Implementing these strategies requires patience and consistency, yet the rewards can elevate a website’s standing in search engine results and create thriving online communities.
On-page and Off-page SEO Strategies
You will also learn about on-page optimisation techniques and off-page strategies that are essential for improving your website’s overall visibility and performance in search engine results.
In today’s digital landscape, understanding the nuances between the two types of SEO strategies is crucial for any website owner seeking to enhance their presence online.
On-page SEO focuses on the elements within the website itself, such as content quality, HTML tags, and internal links. This includes leveraging keywords effectively and ensuring that the site is user-friendly while maintaining fast loading speeds. In contrast, off-page SEO encompasses external factors that influence your site’s reputation and authority, such as backlinks from reputable sources and social media marketing.
For on-page optimisation, regularly update your content to keep it relevant and engaging.
Utilise header tags to structure your articles clearly and improve readability.
For off-page strategies, consider reaching out for guest blogging opportunities to generate valuable backlinks.
By applying these techniques, any web administrator can significantly improve their site’s ranking and visibility on search engines.
Summary
Following the insights and strategies shared by the best SEO experts on YouTube can significantly enhance your digital marketing efforts and contribute to your overall success in the field of SEO.
These seasoned professionals offer a wealth of knowledge that helps individuals and businesses alike navigate the ever-changing landscape of search engine optimisation. By engaging with their content, one can uncover invaluable tips that not only refine current practices but also introduce innovative techniques that ensure site visibility amidst fierce competition.
Staying updated with these insights is crucial for adapting to algorithm changes and understanding user behaviour.
Ongoing education: SEO is a continuously evolving field; thus, regular learning from experts aids in keeping pace with trends.
Effective strategies: The insights gained can be directly applied to enhance SEO tactics for better performance.
Community engagement: Interacting with experts fosters a community of like-minded individuals, enriching professional growth.
By prioritising these expert views, one can ensure that their digital marketing strategies remain relevant and effective, ultimately leading to a sustainable online presence.
Final Thoughts on Following SEO Experts
Following SEO experts on YouTube not only equips you with the necessary skills and strategies for digital marketing but also connects you with a thriving community that shares insights on the latest trends in SEO.
Engaging with these professionals allows learners to dive deep into the intricacies of search engine optimisation, understanding the nuances that can significantly impact online visibility and traffic. Their videos often cover a range of topics, from keyword optimisation to link-building strategies, enabling viewers to enhance their knowledge base effectively.
Many of these experts offer exclusive content such as live Q&A sessions, downloadable resources, and community forums, which facilitate interactive learning.
Networking opportunities with like-minded individuals
Access to tips and techniques that are proven to work
Insight into the changes and updates affecting the SEO landscape
By learning continuously from these expert sources and actively participating in their communities, individuals not only remain competitive but also foster a mindset of growth and adaptation.
Keeping abreast of new trends is essential in the ever-evolving realm of SEO, making it a crucial investment for anyone serious about enhancing their digital marketing effectiveness.
Frequently Asked Questions
Who Is James Dooley and Why Should I Follow Him on YouTube in 2025?
James Dooley is a highly respected SEO expert with over 10 years of experience in the industry. He is known for his informative and engaging content on his YouTube channel, which covers a wide range of SEO topics such as keyword research, link building, and on-page optimisation. Following him on YouTube in 2025 will provide you with valuable insights and strategies to stay ahead of the game in the constantly evolving world of SEO.
Why Should I Follow Craig Campbell on YouTube in 2025?
Craig Campbell is a renowned SEO consultant and trainer who has helped numerous businesses improve their online presence through his effective SEO strategies. His YouTube channel is a treasure trove of SEO tips, tricks, and case studies that will be immensely beneficial for anyone looking to enhance their SEO skills in 2025.
What Makes Karl Hudson a Must-Follow SEO Expert on YouTube in 2025?
Karl Hudson is a well-respected SEO speaker and consultant who has been helping businesses achieve higher rankings and increased traffic for over a decade. His YouTube channel is a go-to resource for SEO enthusiasts, as he shares his extensive knowledge and expertise through engaging videos and tutorials. Following him on YouTube in 2025 will undoubtedly help you master the latest SEO techniques and strategies.
Top SEO Experts to Follow on YouTube in 2025
Who Are Some Other Notable SEO Experts to Follow on YouTube in 2025?
Apart from James Dooley, Craig Campbell, and Karl Hudson, some other highly recommended SEO experts to follow on YouTube in 2025 are Neil Patel, Brian Dean, and Aleyda Solis. Each of these experts brings a unique perspective and expertise to the table, making their channels a must-follow for anyone looking to excel in SEO.
Why Is It Important to Follow SEO Experts on YouTube in 2025?
In 2025, the SEO landscape is expected to be even more competitive, with constant algorithm updates and changing user behaviour. Following top SEO experts on YouTube will not only keep you up-to-date with the latest trends and strategies but also provide valuable insights and guidance to help you stay ahead of the competition.
How Can I Stay Updated With the Latest SEO Developments in 2025?
Following the best SEO experts on YouTube is undoubtedly one way to stay updated with the latest SEO developments in 2025. Additionally, you can also attend industry conferences, read reputable blogs, and experiment with different SEO techniques to stay on top of your game.
Summary
In summary, following the best SEO experts on YouTube in 2025, such as James Dooley, Craig Campbell, and Karl Hudson, will provide you with valuable insights, tips, and strategies to stay ahead in the ever-evolving world of SEO. It is also crucial to continuously learn and experiment with different techniques to adapt to the dynamic nature of SEO in 2025.
In a world where consumers are bombarded with the same old ads and cookie-cutter campaigns, standing out has never been more challenging—or crucial. Traditional marketing strategies might have worked, but today’s marketplace demands innovation and creativity that breaks away from the norm. Welcome to “Breaking the Mold: Unorthodox Marketing Strategies for Today’s Businesses,” where we dive deep into unconventional tactics that defy expectations and captivate audiences.
Whether you’re a startup looking to make your mark or an established brand ready for a refresh, this guide will equip you with bold ideas and fresh perspectives to transform your approach. Enable your imagination and discover how thinking outside the box can produce extraordinary results.
Guerrilla Marketing
Guerrilla marketing is all about using unconventional methods to promote a brand in a highly impactful way. It relies on creativity and imagination rather than a hefty budget. An example of successful guerrilla marketing is the “Dove Real Beauty Sketches” campaign, which utilized real-life sketches to highlight natural beauty. By engaging the audience in a meaningful, memorable way, guerrilla marketing can create significant buzz and elevate brand visibility without the need for massive financial investment.
Experiential Marketing
Experiential marketing focuses on creating immersive and memorable experiences for consumers. Instead of merely presenting a product or service, it invites the audience to interact with the brand meaningfully. Consider the case of IKEA’s “Sleepover” event, where customers were asked to spend a night in the store. This generated extensive media coverage and provided a unique opportunity for customers to experience the brand’s products firsthand. Experiential marketing can forge stronger emotional connections with your audience, leading to increased brand loyalty and word-of-mouth referrals.
Influencer Takeovers
While influencer marketing is not new, allowing influencers to take over your brand’s social media channels can offer a fresh twist. By giving influencers control over your platforms for a day or a week, you can leverage their unique voice and perspective to engage their followers in a new way. For instance, a travel brand might let a well-known travel blogger curate their Instagram feed, providing authentic content that resonates with the blogger’s audience while exposing the brand to a broader demographic.
Interactive Content
Interactive content such as quizzes, polls, and infographics can significantly boost engagement. Unlike static content, interactive elements encourage users to participate actively, which can lead to higher levels of interest and retention. For example, BuzzFeed’s personality quizzes have become immensely popular because they offer a personalized experience that resonates with users on a personal level. Incorporating interactive elements into your marketing strategy can increase engagement and provide valuable insights into your audience’s preferences and behaviors. With this trend, we can see a significant shift towards interactive content and its impact on engagement and user experience.
Hyper-Personalization
Hyper-personalization, as part of the 2024 trends, can be a game-changer in a world saturated with generic marketing messages. This strategy involves tailoring content and offers to individual consumers based on their past behavior, preferences, and demographic information. Companies like Amazon and Netflix have mastered this approach by using sophisticated algorithms to recommend products and content that align with users’ interests. Implementing hyper-personalization can enhance the relevance of your marketing efforts, leading to higher conversion rates and customer satisfaction.
Collaborative Marketing
Collaborating with other brands or influencers can yield powerful results. Co-branding initiatives, where two companies join forces to create a new product or marketing campaign, can leverage the strengths of both entities to reach new audiences. For example, the collaboration between Nike and Apple to create the Nike+ running app successfully merged athletic wear with technology, appealing to fitness enthusiasts and tech-savvy consumers. Such partnerships can amplify brand reach and develop innovative offerings that capture consumer interest.
Augmented Reality (AR)
Augmented Reality (AR) is transforming how consumers interact with brands. By overlaying digital information in the real world, AR provides interactive and immersive experiences that can captivate audiences. An example is IKEA’s AR app, which allows users to visualize how furniture will look in their homes before purchasing. This technology enhances the customer experience and provides a novel way to engage with your brand.
Embracing unconventional marketing strategies requires taking risks and challenging traditional norms. By implementing creative approaches such as guerrilla marketing, experiential campaigns, influencer takeovers, and hyper-personalization, businesses can differentiate themselves from competitors and forge stronger connections with their target audience. As the marketing landscape continues to evolve, thinking outside the box will be crucial for achieving sustained success and capturing the attention of modern consumers.
Everyone needs a plan if they want to succeed in anything they do. This is especially true for 
